Prepare objectives, scene plans, brand assets, usage permissions and revision criteria before producing an AI promotional video.
A useful AI promotional video needs more than an impressive prompt. Define the message, permitted material and publication context before production.
Define purpose and audience
Product introductions, service explanations and brand announcements need different scripts. State what viewers should understand afterwards. The destination influences framing and text density.
Supply approved brand information
Provide logos, colours, product visuals and accurate descriptions. Do not misrepresent product shape or function or present fictional scenes as real project evidence.
Clarify usage permissions
Review permission for likenesses, voices, music and brand material. Do not plan unauthorised impersonation. Check the selected tool's commercial-use terms for the project.
Set revision criteria
Agree on scene order, message accuracy, caption readability and brand consistency. Watch with and without sound, checking distorted text, inconsistent details and incorrect links before release.